The Implicit Association Test Is A Marvel Of Modern Marketing

I feel personally attacked by the Today Show

Given that everything in the universe revolves around me, I can only assume that this morning’s Today Show segment on the implicit association test was specifically designed to make me mad. 

The nerve!

Okay, so you can read a tweetstorm about the segment by Jacob Ward, the NBC News tech correspondent who hosted it, here, or you can watch the thing — just …