How Many People Actually Hate The Peloton Ad? Or: Oh My God Am I Really Devoting A Newsletter To The Peloton Ad?

Maybe Peloton Wife doesn't need your rescuing!

A couple years ago, I wrote an article for New York Magazine’s website headlined “Companies Should Ignore Angry Online Mobs More.” I really stand by this take, which began as follows:

Companies aren’t always good at dealing with the torrents of anger frequently unleashed by social media. What risk-averse executives and social-media managers often fail to…